Quick Summary
- CAR Group acquired Pop Sells, LLC in May 2025 — expanding its marine and RV marketplace network
- Pop Sells continues operating under its own brand with 300+ brokers across the US and Canada
- Sister sites now include RVtrader.com and Boatmart.com
- Mark Ellefsen remains your dedicated broker at Lake of the Ozarks: (573) 207-4022
In May 2025, CAR Group — the Australian-based automotive and recreational vehicle marketplace giant — completed its acquisition of Pop Sells, LLC, the national boat and RV brokerage network that I've been affiliated with since 2015. Here's what that means, in plain English, for anyone buying or selling through POP Yachts and RVs.
Who Is CAR Group?
CAR Group (formerly carsales.com.au) is one of the world's largest digital marketplaces for vehicles of all kinds. They operate platforms across Australia, South Korea, Brazil, and several other markets — and in the US, they already owned two of the most significant boat and RV marketplaces: Boatmart.com and RVtrader.com.
Acquiring Pop Sells, LLC gave CAR Group a brokerage operation to complement those marketplaces — meaning they now control both the listing platform and a national network of performance-based brokers.
What Does This Mean for Sellers?
For anyone selling a boat or RV through POP Yachts and RVs, this is a genuine advantage. POP listings now have a direct pipeline into both Boatmart.com and RVtrader.com — two of the highest-traffic boat and RV marketplaces in North America. That's exposure that independent brokers simply can't match.
The national network of 300+ POP brokers, the Paid on Performance model, and Mark's personal service remain exactly the same. The acquisition added infrastructure and marketplace reach — it didn't change how individual brokers work with clients.
What Does This Mean for Buyers?
For buyers, the CAR Group connection means more inventory visibility. POP-listed boats and RVs appear across a broader network of platforms, which means buyers searching Boatmart.com or RVtrader.com are seeing POP inventory — and buyers coming through POP are getting access to a broader set of vetted listings.
Nothing has changed for you personally: You still work directly with Mark Ellefsen. Same phone number, same email, same approach. The acquisition happened at the corporate level — your experience working with Mark is unchanged.
Why It Validates the POP Model
CAR Group doesn't make acquisitions casually. They're a publicly traded company with a long track record of buying businesses that dominate their niches. Acquiring Pop Sells, LLC reflects the strength and credibility of the performance-based brokerage model that POP has been building since 2009.
For Mark's clients, it's simply additional validation that working with a POP-affiliated broker means working with a network that serious players in the industry respect.
Questions?
If you have questions about how the acquisition affects an existing listing, a purchase in progress, or anything else related to working with POP Yachts and RVs, call or text Mark directly at (573) 207-4022 or email mark@popsells.com. He's happy to explain exactly where things stand.